About Us
GEORGE & EDI was created in 2011 by sisters, Sarah and Rose in the beautiful town of Wanaka, nestled in the mountains of the South Island of New Zealand.
Their mission was to create timeless, quality, joyful and fragrant products that are beautiful in their simplicity, with fragrances that will endure and bring a little luxury and joy to the every day.
They set out to use natural products like soy wax and safe fragrances free from phthalates.
They created products in small batch production honouring the age old art of candle making and conscious manufacturing, minimising wastage and ensuring all products are fresh and of the highest quality.
They were inspired by the joy of colour and flowers and so have worked with fabulous botanical artists on stunning packaging that reflects this joy.
Fragrance was at the heart of everything they created and they were passionate about the quality and integrity of the fragrances and will never compromise on this.
The business went from strength to strength from small beginnings selling candles at the local markets which was vital for getting feedback on products direct from customers.
GEORGE & EDI has become one of New Zealand’s favourite home fragrance brands with a growing product range, being stocked in premium outlets across New Zealand and a thriving online store.
In 2023 Sarah and Rose decided it was time to hang up the pouring jugs and pursue a new creative challenge.
